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What Is It?

South Sound Proud represents the emotional and intellectual energy that enlivens the spirit of our region. It proclaims our confident authenticity as individuals and as a community.


We are bold.
We are industrious.
We are people of action.


South Sound residents have PNW stickers on their cars. We proudly sport “Washington is home” shirts. And while many businesses and organizations have “South Sound” in their name, we haven’t yet built the same pride with “South Sound” as we have with other efforts at the city or state levels. That’s why one of the first projects created and funded by South Sound Together was the South Sound Proud campaign.


Beyond Tacoma, Gig Harbor, Puyallup and everywhere in between, South Sound Proud aims to unify us all. But we need you. Whether you’re an individual or a business, Tacoman or Daffodil princess, we encourage you to make this effort your own. Use it. Wear it. Make art with it. Show it off!